The power of yesterday holds the key to tomorrow. That is why Maliqá (a name derived from the Egyptian word for queen) finds inspiration in the female royalty of yesteryear. In particular, Maliqá draws strength from the examples of ancient Egypt where women could attain the same level of respect as kings. Not only were these queens powerful, demanded respect, and were determined to achieve greatness, but they also believed in a strong sense of feminine beauty while conquering it all. Even in ancient times, these women took excellent care of their appearance and took pride in good grooming habits and hygiene. Maliqá stands for the idea that just like the queens of the past, there is tremendous strength and beauty in every modern day woman waiting to be discovered.
In today’s world, it is more important than ever that women stand in their power and feel confident in who they are. For the female founders of Maliqá, recreating this feeling was the inspiration behind their signature scent. By harnessing the ancient properties of the lotus flower in a modern day fragrance, they were able to create an all empowering scent that symbolizes what it means to be a fearless female of today.
Unlike other flowers, the lotus grows through harsh life conditions under shallow, muddy waters. Each day, the flower must rise above the murky waters in order to reach the nourishing rays of the sun. Upon its rising, despite these adversity conditions, the flower is able to reach its full beautiful bloom. It’s petals open one by one, giving off it’s rich and intoxicating aroma. Every night after it’s daily bloom, this majestic plant will submerge back into the waters, waiting to rise and bloom again the very next day. Ancient Egyptians considered this flower to be sacred, as it was believed to hold the secret to timeless beauty.
Based on the journey of the lotus flower, Maliqá’s message is to remind women that despite all the obstacles we may face, each and every day is a new beginning. Under this powerful yet subtle scent we wear, our confidence awakens so we can live the life as the Queen’s we naturally are.
Founded in New York in 2008 and launched in 2015, Maliqá was created by two sisters focused on beauty, elegance, and confidence. At an early age, their mother introduced the world of fragrance to them. As young girls playing dress up, they were filled with a sense of sophistication wearing her fragrance and beauty products.
Lamis, at the age of nine, found a simple experiment of how to create perfumery. She fell in love with the process of mixing together flower petals and liquids in creating new and exciting fragrances. She soon got her sister Enge involved and they became determined to come up with their own beauty line. Encourged by their parents to pursue their dreams, they began working out of their garage on fragrances and beauty products. After years of experimentation and over twenty-two scents created, these sisters have combined their knowledge and expertise into their signature scent, Maliqá.
Raised to become strong-minded individuals, the founders seek to share their story and heritage through Maliqá and to help give women across the globe the gift of confidence.